Pure Consulting has launched a new subsidiary aimed at accelerating digital transformation in Saudi Arabia through the utilization of digital technologies, artificial intelligence, and data management.

The new subsidiary, Pure Digital, will empower organizations in the public, private, and non-profit sectors in their digital journeys by providing specialized technical consulting services in digital transformation, digital products and solutions, data management, and advanced analytics.

In a statement, Pure Consulting said that the launch of Pure Digital represents a strategic step in its growth journey and ambitions.

Commenting on the development, Hesham Rowaihy, Managing Partner at Pure Consulting, said: “The launch of Pure Digital represents a qualitative leap in their journey towards leadership in providing comprehensive consulting services and achieving digital transformation in Saudi Arabia, utilizing our exceptional Saudi team with deep local understanding and global standards.”

“Pure Digital will offer a range of services, including digital transformation an advisory, AI and digital products and solutions, as well as data management and analytics, contributing to empowering clients in their digital transformation journey to accelerate growth, enhance business efficiency, and create a sustainable impact.”

Abdulrahman Taha Alkhiary, Partner and Leader of Pure Digital, expressed that Pure Digital comes at a time when reliance on digital technology and artificial intelligence is on the rise, with Pure Digital providing specialized digital consulting and innovative technological solutions to help its clients “harness the power of digital technology to drive their digital transformation, enabling them to achieve their strategic objectives efficiently and effectively.”

Founded in 2014 and employing over 100+ consultants, Pure Consulting is one of the leading Saudi consulting firms. The company provides six services: public and private sector strategy, sports management and consulting, marketing and communications, design and customer experience, strategy execution and initiatives management, and transformation and change management.

“The launch of Pure Digital reaffirms our commitment to providing high-quality services through a deep understanding of the Saudi market and the latest global developments,” concluded Rowaihy.

Sourced from Consultancy.org









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