Industry News — Consulting Point

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digital media

Bain & Company appoints Daniel Hong as leader of its Americas Communications, Media & Entertainment practice

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Bain & Company appoints Daniel Hong as leader of its Americas Communications, Media & Entertainment practice

Bain & Company has appointed Daniel (Danny) Hong to lead its Communications, Media & Entertainment (CME) practice in the Americas, which spans North, Central, and South America. Danny, a 21-year veteran of the firm, will remain based in Bain’s New York office, where he has a successful track record of helping media and telecommunications companies address critical business issues, including M&A, operating model, transformation, and growth.

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Pandora hires consultancy to measure impact of digital media on sales

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Pandora hires consultancy to measure impact of digital media on sales

Pandora has unveiled a new a partnership with the data consultancy Fifty-five, reports have said.

The team at Fifty-five will work alongside Pandora’s in-house data team to improve its marketing ROI, thought improvements in its digital media strategy and marketing budget allocation.

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